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One year in, Montreal鈥檚 luxury-focused Royalmount mall is still seeking its sweet spot

Published: 10 September 2025

It has been one year since the Royalmount Mall opened its doors, with a goal of transforming luxury retail in Montreal. The gleaming concourses of the upscale shopping centre are often largely empty, but that isn鈥檛 necessarily a sign that Royalmount won鈥檛 do well in the long run, according to Charles de Brabant, the Executive Director of the Bensadoun School of Retail Management. 鈥淎nything with the magnitude and complexity of Royalmount is going to take some time to find its sweet spot,鈥 de Brabant told The Montreal Gazette, noting that many Montrealers underestimate the amount of wealth in some of the city鈥檚 most affluent neighbourhoods and among the city鈥檚 large international student population.

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