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CMR2 648 Marketing Research and Reporting (3 credits)

Offered by: Global & Strategic Comm. (School of Continuing Studies)

Overview

Marketing : Review of statistics, with emphasis on key concepts required to understand and report marketing information. Overview of qualitative and quantitative data collection techniques and interpretation of secondary on-line research. Focus on Facebook and Google analytics and insights.

Terms: Fall 2024

Instructors: Letovsky, Steven (Fall)

  • Not open to students who have taken CMR2 548.

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